- GOD: where in all we do, we strive to glorify God and live according to His standards
- INTEGRITY: where in all our dealings we will conduct ourselves in an ethical manner that will respect and preserve the reputation, integrity and honesty of Innovative Formula, its employees and associates.
- VALUE: where we will strive to provide services that the client will be able to derive value from an organization and people development standpoint
- EXCELLENCE: where we are committed to delivering excellence in our work.