Objectives
- Understand marketing terminology
- Apply the basic concepts and principles of marketing
- Understand the marketing mix; distribution channels, price structures, advertising, sales promotion and the relationship between sales and marketing
- Differentiate between good and bad marketing practices
- Contribute more effectively to the marketing activities of your organisation
Program Description
There is such a dilemma about how Marketing should best function. Are we spending money where it counts? How effective were the activities? Did they really benefit our customers? And most importantly, are we getting the return we want?
With so much at stake, it is important to have a good Marketing plan upfront. A solid marketing communication plan can go a long way to support an organisation’s goals, vision and much more. There need to be a clear understanding and articulation of the desired outcome and the state of expectation before setting marketing communications in motion.
Marketing for results means knowing the desired outcome you want and generating a plan based on that. Learn to identify the appropriate media, promoting your organisation through demand generation programs while communicating and positioning the product /services your organisation has to offer.
Who Should Attend
Any one who would like to understand marketing better and help develop the company’s marketing strategy.
Duration
2.0 days