Objectives
- To become a corporate spokesperson, skilled and ready to interact with the media.
Programme Description
Executives gain an understanding of how the media works and a robust set of skills for maximizing media encounters.
This is a highly interactive workshop with multiple role-plays to ensure participants gain skill. Scenarios are tailored to the groups’ needs, and often include:
- One-on-one interview with a journalist
- Media briefing/press conference
- Television interview
- Telephone interview
- Interaction with social media
- Networking with journalists
- Ambush/doorstopper
Who Should Attend
Executives preparing to embrace a role as corporate spokesperson
Duration
1 or 2 days